Just found out that my 3rd book is out, and copies has been mailed to me. Yahoo... Been working on this book for a number of years...and at last its out... and I still dont know how it looks like... I am happy.
Ernest
R. K. Srivastava, Ernest Cyril de Run, Kim Shyan Fam (2008). Sales Management. India: Excel Books
The survival and success of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even propaganda and advertisements are unable to do the magic, it is the dedicated marketing professionals who compel the customer to purchase their goods and services. In today's business strategies, production of goods and services are not the end and means of everything. Neither financial or personnel management, nor inventory or time management are important today. It is "Sales Management" which has the last laugh over every other aspect of the business. Many a time it has been seen that a better quality product or service has given place to an inferior quality product or service only due to superb marketing management.This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements. It takes into consideration the different academic aspects of Marketing and Sales Management for undergraduate and postgraduate students. This book would be of great help to managerial practitioners at any organisational level who are responsible for a function, department or a set of responsibilities.
Format: Paperback 222 pages
Date of publication: 31/05/2008
Publisher: Excel Books
ISBN: 9788174466525
Price: British Pound 9.99
Available at: http://www.waterstones.com/waterstonesweb/displayProductDetails.do?sku=6365550
LinkWithin
4 comments:
can i have a copy if you have it. And your second book, Evan was asking do you have any compliment copy. He say he is interested to have one actually. Me too. He he...
Congratulations on the release of your 3rd book. Hopefully it will be well received by all.
Again. Congrats!
Hi Dr Ernest,
Congratulation again for your 3rd book publication.
Found that you like to write a book.
Hmm a good career too,...
I am interested to buy your 2nd and 3rd book, any offer for me.
I found your 3rd book at
http://www.bokkilden.no/SamboWeb/produkt.do?produktId=3198041&rom=MP
Best Wishes From
Foong
CMBA SIBU
j-man and Foong - cant do much as its all in the hands of the publisher...
Post a Comment