This is what I study. The use of language and image as cues in advertising or marketing communication efforts. This is on a small lorry that comes to
UNIMAS and dispenses free
Nescafe to
students.

The panel here is
distinctly Malay, with a well known Malay persona and Malay words use.

At the back of the small lorry is a very
Iban traditional dressed girl (though my wife commented on her features that she is most probably not
Iban, just wearing the costume) and very
Iban words.
And that's the scenario in the Malaysian marketing communication efforts. We have all types of languages and cues, seen by all. Does it work? Do we really need all different cues? How do the different ethnic groups look at this? See my work on this... : )
Ernest
1 comment:
I came across your blog/site. Like it and will visit more often. Lovely family, congratulations.
I'm Eurasian born in Penang, and dad was born in Kuching
Philomena Peterson
Shah Alam
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